Bangkok Land Company Limited, the sole operator of IMPACT Exhibition Management Co., Ltd, is taking a bold step toward becoming a stellar event and entertainment destination in Asia enticing Indian and Chinese audiences to expand into new markets. In a significant move, the Company also looks for new partnerships to establish a joint venture including IMPACT Live Nation Co., Ltd.  Through collaborative efforts, IMPACT is confident in reaching its 9,000 million baht revenue by 2027.  

Paul Kanjanapas, CEO of IMPACT Exhibition Management Co., Ltd., the operator of IMPACT Muang Thong Thani, stated that event organizers worldwide regard Thailand as a top destination for hosting any type of event.

Thailand holds the 5^th position in Asia and is ranked 1^st in the ASEAN region for hosting the highest number of international meetings. Beyond meetings, the Thai concert market is booming with no fewer than 900 international and domestic concerts held annually. This boom in live entertainment is a significant driver of the Thai economy, not only generating revenue from employment within the events industry but also stimulating spending on travel, accommodation, and food in and around event venues. This influx of spending further boosts the overall economy.

Paul continued, “We've recently unveiled our new vision and mission: IMPACT Muang Thong Thani aims to become a leader in Asia's MICE (Meetings, Incentives, Conferences, and Exhibitions) business and a globally recognized destination for business meetings and entertainment events. Moving forward, we're adopting a more proactive business expansion strategy to create new opportunities and drive company growth. This also aligns with our goal of elevating Thailand to a key MICE (Meetings, Incentives, Conferences, and Exhibitions) hub in the region. Currently, our main revenue streams come from four core areas: venue rental services, integrated event management, hotel operations, and food and beverage services.”

“Our first priority is venue rental services, which constitutes our primary revenue. For the international market, we're focusing on expanding our client base into new regions comprising India, China, and the Middle East. These regions show a strong demand for events and can potentially generate significant economic growth potential,” said Paul.

Alongside IMPACT Arena and Thunder Dome, we're now offering new spaces for entertainment events comprising Challenger halls 1 – 3 with over 60,000 square meters of multifunctional space and Exhibition halls 5 – 12 totaling 45,000 square meters of space. For outdoor festivals, our 150,000-square-meter versatile space by the lake can serve the purpose.  

Integrated event management and equipment rental business help us pull in revenue as well.   We've been actively creating more of our own events, including trade shows, business matching events, and lifestyle-oriented events. This helps diversify the types of events held at our venue.

Earlier in 2025, we launched the "IMPACT NEXT" package, which is designed to attract new organizers and those with creative ideas. This initiative has been very well-received, bringing in new clients and an increased number of events. Furthermore, this past June, we successfully launched a new type of event: the grand automotive festival "IMPACT Speed Fest 2025" by the Muang Thong Thani lakeside. This inaugural event was a great success, and we aim to establish it as the "Destination of Thailand Car Culture" in the future.

IMPACT Muang Thong Thani has seen positive growth in the first half of 2025 (January-June), with a total of 341 events hosted as follows. Looking ahead, bookings for the second half of 2025 (July-December) are strong, with over 300 events confirmed, similar to the same period last year. Highlights for the upcoming events include SUMMER SONIC BANGKOK 2025 (August 23-24, 2025); BIG BAD WOLF BOOK SALES 2025 (August 7-17, 2025); OTOP 2025
(August 9-17, 2025); Tyler, The Creator - CHROMAKOPIA:THE WORLD TOUR (September 16, 2025); Thailand Amusement & Attractions Park Expo (October 15-17, 2025); MARIAH CAREY The Celebration of Mimi (October 11, 2025); Loy Rim Lake (November 1-5, 2025); The 42nd Thailand International Motor Expo (November 29 - December 10, 2025); and Creamfields Asia 2025 (December 13-14, 2025)

Our third core business is hotel operations. We currently manage two hotels: Novotel Bangkok IMPACT and Ibis Bangkok IMPACT, offering a combined total of 1,000 rooms. This sector shows promising growth, with occupancy rates consistently increasing.

Furthermore, we have plans to build more hotels within the IMPACT Muang Thong Thani complex. We anticipate expanding to 3,000 rooms by 2028 and further increasing to 5,000 rooms within the next five years.

Paul continued, “This year marks a significant milestone for the Company including the announcement of a new vision, a more aggressive business expansion strategy, and enhanced collaborations with partners.”

“A key partnership is the joint venture with Live Nation, which involves a 20-year lease of the IMPACT Arena, valued at over 4.617 billion Thai Baht. The joint venture company is currently being established, and we believe it will significantly increase the image of IMPACT as a world-class entertainment destination.”

“These strategic moves are projected to contribute to a revenue growth exceeding 4 billion Thai Baht in 2025. Furthermore, IMPACT aims to reach a remarkable revenue target of 9 billion Thai Baht by 2027,” Paul concluded.