Adiona Travels, headquartered in Gurugram. a leading player in Corporate MICE industry, has announced the joining of Sanjay Bhasin as their *Chief Mentor*. The appointment also shares the occasion of celebrating 11 successful years of Adiona.

Adiona Travels is presently among the top  players in the MICE industry and handles large overseas and domestic groups for corporates. These include marquee names such as Luminous, Pepsi, GSK, HDFC Ergo, AkzoNobel. The list has grown to more than 100 corporates according to Lalit Sharma and Pawan Kharb( Directors & Founders). 

The Company plans to grow their business three folds in the next two years alone and will invest heavily in technology and talent. 

"The Indian outbound corporate events market is booming post covid and we are proud to have handled groups as large as 6,000 delegates in one go to Thailand and big sizes groups of more than 500 to europe and long haul destinations. This segment is growing in double digits as Indian corporates get more adventurous in seeking new and different overseas destinations. Given this positive sentiment, we have embarked on an expansion plan and Mr. Bhasin's vast experience will go a long way in guiding us to achieve high standards and scale". Adiona spokesperson shared.

Sanjay Bhasin is a seasoned professional with over 35 years of experience in media and  e-commerce sectors, and has made significant contributions across various domains such as Print, Radio, TV, Online, and the burgeoning field of E-commerce and worked with leading brands such as Times of India and Walt Disney. 

In his last assignment he left his mark as Co-founder and CEO of Goibibo, a revolutionary travel platform that redefined the way people plan and book their travel experiences and took the business from scratch in 2010 to a Billion dollar plus in 2017. He will now guide and grow Adiona Travels as their Chief Mentor to scale similar heights.

On the new assignment Mr. Bhasin said, MICE as a concept started booming in this century as a mandated activity for the corporates to keep their sustainable growth in sales. We will be working on a clear vision of disrupting this market using technology and our team, to emerge as a clear winner in a hitherto fragmented market.