MICE Affairs Media group, News Bureau, 11 May 2022
Debut co-located edition to witness new launches, designer collections and exciting product showcases in corporate merchandising, customised gifting, office and school stationery, writing instruments, alongside innovative products in homeware, kitchenware and home décor from over 200 exhibitors under one roof.
India’s gifting, stationery, home and lifestyle sectors are set to witness a major business boost as the country’s top B2B trade exhibition for the gifting industry, Corporate Gifts Show is all set to return alongside Paperworld India and Interior Lifestyle India presented by Ambiente India
More than 200 exhibitors with over 400 brands from across the nation will converge under one roof to showcase their latest collections in corporate gifting and merchandising, office and school stationery, writing instruments, alongside exciting homeware, kitchenware and home décor products.
There has been momentous growth in corporate gifting industry in the recent years with businesses realising its tremendous value and impact in nurturing B2B, B2C and B2E relations. Honing a strong gifting culture, the Indian gifting market is projected to grow from an estimated USD 119 million in 2019 to USD 159 million by 2025. The ticket size of gifting has gone up as well.
“Solutions that enhance work-from-home or study-from-home efficiency are becoming lucrative channels for the gifting and stationery sectors to tap. Products such as made-in-India handicrafts, wellness solutions and fitness gears, quality electronics like headphones and automobile accessories are emerging as preferred gifting solutions.” shared Mr Gaurav Choukhany Founder & CEO, Techzo, Intiginis Promotions Pvt Ltd. “Over the last two years, we expanded our offerings to cover up to 3 million SKUs or products ranging from consumer electronics, apparels, accessories, footwear, bags and luggage, toys and stationery, gifting, home and kitchen as well as automobile accessories for gifting, added Mr Adwait Deshmukh, Project Lead, Seedeer India Pvt Ltd, a B2B e-commerce website designed to fulfil the needs of businesses across India.
Personalised gifting on the other hand has proven to be a highly effective tool in captivating interest and making more meaningful connections for businesses. Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd said: “The focus of corporate gifting strategy for companies should be to deliver a unique and personal impression rather than just material delivery, as this will effectively allow them to stand out.”
Elaborating on the trend of customised merchandising, Mr Abhishek Parihar, CEO, Scott International said: “The gifting industry is becoming more consumer-centric. The trend of personalisation is catching up with online gifting enabling products like – T-shirts, coffee mugs, photo frames, watches and even perfumes to be curated based on personal choices at the click of a button. The tech-savvy consumers on the other hand are opting for smart electronic gadgets as gifting options.”
Even in the domain of office supplies, the stationery industry has emerged agile and adaptive. When offices were under lockdown, the industry quickly shifted focus to work-from-home oriented products to maintain business continuity and tend to new consumer demands. While home décor has always been a key gifting segment, the lockdown period and the subsequent change in lifestyle and spending habits helped expand the demand from home décor to houseware products and kitchen ware products.
Targeting these thriving segments, the trio of consumer goods exhibitions – Paperworld India, Corporate Gifts Show, Interior Lifestyle India presented by Ambiente India is all set to open its doors this week from 12 – 14 May at the JIO World Convention Centre (JWCC). in Mumbai. The debut edition of this trade fair trio will bring in new launches, designer collections and exciting product showcases in corporate gifting, office and school stationery, writing instruments, alongside innovative products in homeware, kitchenware and home décor from over 200 brands under one roof.