Taking place from 8 to 11 March 2022, the Business Events Australia Asia Showcase will provide 110 qualified incentive planners and corporate decision makers from across Greater China, India, Malaysia, Indonesia and Singapore with the opportunity to virtually meet and do businesses with 51 of Australia’s top industry sellers.

 The hybrid event will include one-on-one virtual appointments and group briefings where customers can learn about new developments and infrastructure updates, while broadening their network of Australian industry contacts.

 Australian industry attending the event include a range of Australia’s top destinations, hotels and venues, along with a range of unique products and experience.

Robin Mack, Executive General Manager Commercial

“The event will provide a platform for industry to connect, forge new relationships and build on existing ones,” said Robin Mack, Executive General Manager Commercial & Business Events, Tourism Australia.

“Each Australian region has exciting new developments to share with customers. Our infrastructure boom has continued during the past two years and we have welcomed a wealth of new accommodation, venues and experiences that will inspire a world-class incentive program.”

“Australia has an outstanding record of hosting incentive events with premium dining, luxury accommodation and breathtaking landscapes. Our industry has successfully been delivering COVID-safe events throughout the pandemic and with Australia officially open to international visitors, we are excited to showcase our offering to the world,” said Mr. Mack.

Pre COVID-19, business events was one of the highest yielding sectors of Australia’s visitor economy, with Asia being one of Australia’s most important markets for incentive travel.

“For the year ending December 2019 Australia attracted 314,000 delegates from Asia who contributed $1.45 billion in direct expenditure. The showcase event forms part of our broader recovery strategy which is focused on supporting conversion-driving activity and welcoming business events visitors back to Australia as quickly as possible,” he added.