ICCA honors five of its members with the special edition of the Best Marketing Award - Recognising Leadership in Transformation at the global hybrid 59th ICCA Congress in Kaohsiung.
The ICCA Best Marketing Award, sponsored by the Meetings Show UK, recognizes the excellence and outstanding achievements of organizations in their effort to market their destination or product since 1997. Considering the unprecedented social and economic circumstances this year, ICCA introduced a special edition of the Best Marketing Award recognizing the best examples of transformative action.
Chairman of the judges and BMA Moderator, Patrick Delaney of SoolNua explains: “This year has been an extraordinarily difficult year, it has been difficult for our businesses and affected each and every country. So, in these economic and societal conditions, we felt that it was inappropriate to run our normal ICCA Best Marketing Award. However, we did want to recognize the amazing role ICCA members have played in this very difficult situation, so we combined our Global Destination Sustainability Award and the Best Marketing Award to highlight the key role in transformational leadership that ICCA members have played throughout the world. “
Therefore, ICCA invited all types of initiatives that provide creative answers to the current challenges to apply to be recognized. A great number of well-crafted and engaging submissions made the selection process incredibly difficult for the judging panel. Among all those who applied, five of the initiatives were found not only to have showcased a great amount of creativity, innovation, and local outreach, but also leadership in transformation with their unparalleled community engagement and extraordinary collaborations.
Other winners included:
- Seoul Tourism Organization:
- Kuala Lumpur Convention Centre
- VISITFLANDERS Convention Bureau:
- THE INDIAN HOTELS COMPANY LIMITED: Provided emergency accommodation and meals for frontline health and police personnel who were on duty treating Covid-19 patients during the nationwide lockdown. In addition to supplying 20,000 food boxes daily for those migrant workers who were combating unemployment.
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