MICE AFFAIRS MEDIA GROUP, INDIA, 23 OCT 2020
The success of the first virtual show signals
returning confidence amongst travel industry professionals
– ITB Asia, ‘Asia’s Leading
Travel Trade Show,’ successfully concluded today rounding off the first virtual
event in its 13-year history.
The highly-anticipated trade show was hosted virtually on the newly established
online platform, ITB Community in Asia (ITB Community). Over three days, the
virtual event welcomed over 35,000 travel professionals from around the world
who participated in the show’s vibrant agenda of conference and networking
sessions, supported by world leaders and leading destinations. With the virtual
platform providing the perfect space for networking, attendees also took part
in online business appointments, fuelling confidence in the industry’s future.
Katrina Leung, Managing
Director of Messe Berlin (Singapore), organiser of ITB Asia,
shared: “We are proud to be the leading travel trade show in Asia, playing our
part in creating a close-knit community who support one another through the
good times and the more difficult ones. The past three days have been a
testament to the resilience of our peers with industry leaders coming together,
united by a common purpose of paving the way forward in the face of the new
normal.”
New exhibitors signal
confidence in the industry
This year, exhibitors were present at ITB Asia 2020 Virtual’s exhibition
through digital exhibition booths. The virtual exhibition featured major
players in the hotel, tourism and travel sectors, including Advantage Austria,
Inspired by Iceland, Korea Tourism Organisation, Maldives Marketing & PR
Corporation, Malta Tourism Authority, Ministry of Tourism and Creative Economy
of the Republic of Indonesia, Moscow Project Office for Tourism and Hospitality
Development, Saudi Tourism Authority, Singapore Tourism Board, State Tourism
Agency of the Republic of Azerbaijan, Visit Finland, Visit Rovaniemi and more.
The show floor also featured Department of Information and Tourism, Taipei City
Govt, Park Hotel Group, Promotion Bureau of the Principality of Monaco, Sapporo
Convention Bureau, Shizouka Prefectural Govt and Switzerland Tourism joining
ITB Asia’s exhibition grounds for the first time.
Conferences on
reinventing travel and navigating through challenges
Themed “Reinventing Travel in the New Normal”, ITB Asia 2020 Virtual’s
conference saw more than 160 top speakers from major global brands lead more
than 100 conference sessions. This year’s conferences specially focused on
helping travel industry professionals reinvent traditional business models to
adapt to current times and prepare for the industry’s recovery.
At the conferences, a specially curated line-up of industry heavyweights shared
innovative perspectives on ways to build a more resilient travel industry, as
well as solutions to move the industry forward.
Keynote sessions and topics focused on major themes ranging from MICE,
corporate travel, travel technology, tours and activities, destination
marketing, air travel, and hotel revenue and distribution.
With the new virtual format of the show, recordings have been made available
on-demand for all registered delegates to view and watch again.
Paving the way for a new
show model for ITB Asia
Next year’s edition of ITB Asia will be a hybrid show featuring a live and an
online model to facilitate continuous engagement with industry stakeholders.
Scheduled to take place in Singapore from 27-29 October 2021, the live segment
of the event hopes to bring back human connections through face-to face business
meetings and networking sessions. Complemented by a proven virtual segment, key
functions of the show such as online business matching, on-demand content
(insights articles and videos) for all-year-round business, networking and
learning will further strengthen ITB Asia’s offering as the leading travel
trade show.
Interest is already being expressed for ITB Asia’s 2021 edition, with more than
40% of the exhibition being booked. Confirmed exhibitors will include Advantage
Austria, Best Western International, Inspired by Iceland, Korea Tourism Organization, ITB Asia’s official hotel partner, Marina Bay Sands, Ministry of
Tourism and Creative Economy of the Republic of Indonesia, the State Tourism
Agency of the Republic of Azerbaijan and many more.
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