When the global society started to acknowledge the crisis that had begun with the outbreak of COVID-19, the sectors in Seoul MICE industry welcomed an incentive tour group of 4600 participants from Indonesia. Seoul Convention Bureau promptly arranged equipment which small private sector business might not have prepared at that moment with recommended guidelines for the potential emergency. Priority objective was to support the local DMC and bring assurance to the staff and the participants. Local DMC provided additional protective materials and advised the staff to promote public health routines enthusiastically. Most importantly, the participants had the time of the life in the city they waited to come and visit.
The Seoul Convention Bureau is constantly organizing the ways to continue the firm partnership in Seoul’s MICE industry. It’s inevitable now that the industry is no exception from facing the struggles in many angles for the coming months. The Social Distancing seems as the contrary of what MICE industry has been. However, people did not stop gathering. Now they do more interactions in the digital society. The Seoul’s cooperative work has also been moved to online as a form of a campaign for the period of April 9th to May 22nd. The Seoul MICE Alliance and their followers will be invited to pump up the great spirit under the slogan of #Stand_Strong_Together. Online educational sessions are also prepared for MICE professionals to upgrade their knowledge and competence. Upon the registration, one hundred hours of various courses related to the professions directly or indirectly are available for each applicant. Meanwhile, Seoul Convention Bureau provides the direct financial support for the private sector of MICE business in Seoul. Total of 2.5 billion KRW is going to be used exclusively for the tourism and MICE industry in Seoul. This fund is for the MICE industry to prepare themselves for the time when the travel advisories or restrictions were to be lifted.
The whole globe is devastated to bring their world back to the time before the outbreak invaded daily lives of global citizens. Going back might not be an option anymore however, moving forward together will be one. Seoul has its MICE alliance on board to overcome the challenges and present a renowned MICE industry of Seoul to the participants again.
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