Hard Rock Hotels & Casinos celebrate a historic moment by announcing the opening of Hard Rock Hotel London. The property is Hard Rock’s first hotel in the United Kingdom and continues the brand’s legacy in its original birthplace.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy,” said Ian Fletcher, general manager of Hard Rock Hotel London. “We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike — they won’t be able to find anywhere else like it in the UK.”

As part of a partnership with London’s largest hotel owner-operator, glh, the hotel boasts 900 stylish rooms and suites, along with a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop®. Located on the corner of Oxford Street at Marble Arch, it continues to expand Hard Rock’s blend of music, entertainment and iconic merchandise in the iconic capital city.

“The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago,” said Dale Hipsh, senior vice president of Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops® – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.”

Legendary memorabilia is sprinkled throughout the property, telling the story of London’s rich musical history. One special item is a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London. The property also features another amazing piece of musical history – the Kirkwood piano Queen’s legendary singer, Freddie Mercury, practiced on as a teenager.

In addition to the GMT bar, set to be the perfect community gathering spot, its lively Hard Rock Cafe features a brand-new design and menu where guests can enjoy fresh, high-quality items including exciting cocktail creations and classic American-inspired cooking. It includes 370 seats for guests to enjoy daily live music performances that celebrate both local London performers and international talent. Guests can also check out the Rock Shop® for iconic Hard Rock merchandise, along with exclusive pieces from partner designers and collaborators and specialised merchandise that features local artists.

The hotel entices guests with an array of signature brand offerings and amenities, including The Sound of Your Stay® music programme, where the mood can be set with a complimentary Crosley turntable. Alternatively, guests can rock out in their room with a Fender guitar, reserved at the front desk complete with headphones for no noise complaints. There is also the revolutionary Rock Om in-room yoga program, allowing for guests to relax, refresh and find their zen. For those looking to amp-up their stay, Rock Royalty® rooms and suites offer the ultimate A-List experience, including a personal concierge and access to a lavish private lounge.